BWELL Arrow Design

BRIEF: Using the BWELL symbol, develop an inter-office display piece that is both functional and portable.

DETAILS: I was asked to redesign the BWELL display signage, as the previous version was very cumbersome and difficult to transport. The new version would be constructed out of lightweight durable materials.

Early concepts intended for the arrow itself to be flipped or repositioned, depending on where the function was taking place. Ultimately, this feature was dropped due to concerns over scrapping the paint finish. In the end, it didn’t matter, as it became an eye-catching piece regardless.

Shown here for portfolio purposes only.

BWELL Arrow 2

BWELL Arrow 3


Stay up-to-date with the latest news, paintings, customs, and more! Rest assured, all three are spam-free and pure fun.

  Subscription Service         Instructions
email Iron CowE-Mail Newsletter
This e-mail digest is the primary form of updates on IRON-COW PRODUCTIONS and the online portfolio of MATT CAULEY. You will receive at most one email a day, whenever the site is updated.


  1. Simply enter your email address in the box above
    and click on the "subscribe" button.
  2. You will receive a confirmation email.
  3. Click on the confirmation link in the email and you're all set!
Iron Cow Productions FacebookFacebook
The IRON-COW PROD. Facebook Fan page is a bit more informal than the e-mail newsletter. In addition to the latest site news and updates, enjoy sneak-peeks at upcoming projects, announcements about Iron-Cow's art exhibitions, and more.
  1. Visit the Iron-Cow Prod. Fan Page on Facebook.
  2. Click the "Become a Fan" button.
Follow Iron Cow on TwitterTwitter
Admittedly, this is the least-used form of ICP updates, though since everyone else has a Twitter page, I may as well too, right? Become one of the herd!
  1. Visit the @mattcauley page on Twitter.
  2. Click the "Follow" button.