Summit Ad "400 Thought Leaders" BRIEF: Develop a series of ads that will run in BusinessWeek, promoting the 2011 Summit.

DETAILS: The creative needed to compliment existing already for the BNEF Summit, encouraging people to register for the event. The ad underwent several revisions, and in the end a mostly-typographic treatment was considered the optimal solution given so many competing logos.

While the photos shown here on the site represent the finished product, it should be noted that I contributed the design work only. As with most design-related projects, there were many talented people involved: production managers, copywriters, photographers and input from fellow designers… This project is very much a team effort, and the finished design reflects the contributions of many individuals.

Shown here for portfolio purposes only.

Printed Summit Ad
Additional Summit Ads


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