BRIEF: Develop a series of cross-platform materials promoting the BNEF Summit.
DETAILS: The was an interesting project in that the visual style was not to tie in specifically to any of the business areas it was to promote. Instead, a more generic approach was taken, keeping the imagery minimal and focusing primarily on the content of the Summit. Materials included a print and web campaign across several platforms.
While the photos shown here on the site represent the finished product, it should be noted that I contributed the design work only. As with most design-related projects, there were many talented people involved: production managers, copywriters, photographers and input from fellow designers… This project is very much a team effort, and the finished design reflects the contributions of many individuals.
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